Learning Outcomes

At the end of the module, the learner will be able to:

Learning Objective

By the end of this module, learners will be able to design and implement authentic marketing campaigns for ecotourism that effectively communicate sustainability and engage diverse audiences.

Core competencies

• Ethical communication: Develop transparent and credible messaging that avoids greenwashing and builds trust.
• Digital storytelling: Create compelling multimedia content tailored to diverse audiences and platforms.
• Stakeholder collaboration: Engage local communities and partners to co-create impactful and measurable campaigns.