What you’ll learn

This module offers you strategies to design authentic campaigns that connect, educate, and drive change in the hospitality sector. You will explore ethical marketing, sustainability storytelling, and digital content creation. It focuses on building campaigns that balance environmental values with tourist promotion and engagement.

It introduces essential skills like cause marketing, stakeholder collaboration, and audience targeting that you will further understand thanks to the case study and practical activity we have prepared for you.

Step forward and be a responsible actor who drives change in the tourism sector.